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Where Ideas Come From? - Part 1
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There was once a young preacher who boasted that he could make a sermon out of anything anyone would say, and urged the members to send up their slips with suggestions. A tease among those present sent up a blank slip of paper. The preacher looked at it, turned it over and said, "Here is nothing and there is nothing." He paused for a moment, considering what text he could get out of this. Then his face brightened and he was off. "Out of nothing, God created the world," he said.
Unfortunately we are not always so successful when we have to produce an idea out of nothing. It is the people with ideas who win most of the desirable places in the world. The person who can create something new and different is wanted—and rarely by the police! He is in demand for his ability to develop ideas. Those who achieve conspicuous success in business and advertising, in radio, drama, literature, journalism, in politics, society, and indeed all the professions and walks of life can attribute the large portion of their success to their capacity for getting and using their ideas. Many large corporations maintain research departments which do nothing but look for and create new ideas. It is the new in automobiles, airplanes and technology in general—the new in government, politics, labor and industrial relations—the new in fashions, entertaining, advertising, books—that people constantly seek. We even say "What's new?" as a greeting instead of "Hello." Many people work long and hard at a piece of work only to discover that their idea was no good to begin with. Why not make your ideas count for something? Do you have difficulty in getting ideas in the first place? It is interesting to note that your education, race, age or experience have nothing to do with your success as an idea producer. You do not have to be a scientist, a technician, a writer, an artist. If your idea requires skills in these directions you can hire them later if needed. Successful ideas come from persons in all walks of life, all ages and the least experience. No credentials are needed to go in the idea producing business. Even the sick and handicapped can participate in this rewarding activity. Neither do your ideas have to be of long lasting value. As soon as they are utilized they make their contribution in increased production, jobs and sales even if only for a short time. Change and novelty may be useful in themselves and may encourage further ideas. Since every new idea is merely a combination of two or more old ideas or parts of old ideas, every new idea contains parts or material for a still newer one.
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